Left Brain & Right Brain

Mercedes add featuring the left and right sides of the brain in a very descriptive way. The left side of your brain being the side of your brain that calculates and works out equations, the scientist as Mercedes put it. Then there is the right, the artistic side which is depicted here by covering it in paint, Mercedes describes the right side of the brain a free spirit.

 

This add was designed by, Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.

and used by Mercedes in there “best or nothing” campaign 2010